Journey

WHERE DID OUR JOURNEY BEGIN?

Our story begins in 1989, when the first generation of our family dedicated themselves to the art of leather craftsmanship. From the very beginning, we were not merely manufacturers—we were the silent backbone behind some of the world’s most iconic names. Karl Lagerfeld, Armani, Harley Davidson, Kenneth Cole, Diesel, Tommy Hilfiger—our factory floors carried the weight of their global presence. Working with such international brands came with its own challenges. The compliance requirements were immense, and the standards they set were among the highest in the world. To match this, we built not just a factory, but three specialized units—one each for jackets, shoes, and bags. Each unit was equipped with dedicated machinery and a skilled workforce trained to master that category. This focus allowed us to perfect every product line and maintain the world-class standards our clients demanded. For years, our artisans shaped leather into creations that traveled across continents, carrying with them the mark of Indian craftsmanship refined to perfection.
Leading the way through this journey was Mr. Ranbir Singh Bhatia, whose relentless passion and vision laid the foundation of what we stand for today. His dedication was recognized at the highest level when, in the year 2000, he was awarded by the President of India with the National Exporter of the Country Award.

THE YEARS OF UNCERTAINTY

Then came the US recession in 2007, and it had a heavy impact on us. As demand got disturbed, we had to shift our focus to UK clients—but in the following year, 2008, the UK was hit by its own recession. And that is when the inconsistency began. There was a recession in the UK and US, but we bore the brunt of it. And just when we thought things couldn’t get worse, one more storm arrived. A client who had been with us for over 15 years—whose orders had kept our factories running season after season—turned to China overnight, after an internal management shuffle. They canceled an order that was meant to keep our factories running for the next six months—over just a few cents. That decision wasn’t just a financial setback; it put the future of more than 2,000 families in uncertainty.

We had two options: lay off our artisans and accept instability, or fight back and build something sustainable. This was the turning point. The second generation of the family chose the harder path—transforming crisis into opportunity. Why not build consistent demand? Why not create a brand with the same international quality we had been delivering for decades, but now accessible at Indian premium prices?

And that is how Brune & Bareskin was born.

WHY DID WE CHOOSE TO GO D2C?

We had two options: lay off our artisans and accept instability, or fight back and build something sustainable. This was the turning point. The second generation of the family chose the harder path— transforming crisis into opportunity. Why not build consistent demand? Why not create a brand with the same international quality we had been delivering for decades, but now accessible at Indian premium prices? And that is how Brune & Bareskin was born.

WHY DID WE CHOOSE TO BECOME A PREMIUM BRAND ONLY?

Because we never truly had a choice. For decades, we have been the mnufacturing backbone for some of the world’s most iconic luxury brands. That legacy gave us not only the expertise but also an uncompromising standard of quality. Our artisans had been trained to master the precision, detailing, and finish demanded at the very top of global fashion. With such a foundation, it was natural that Brune & Bareskin could only be positioned as a premium brand. Going anything less would have meant going against the very DNA of who we are.

WHAT IS OUR USP?

Every brand talks about quality, but we wanted to create something deeply personal and truly unique—along with the finest craftsmanship. That’s where our Patina Coloring and Bespoke Craftsmanship became our identity.
Patina work allows customers to choose rich, hand-finished shades that transform every piece into a one-of-a-kind masterpiece, like aged art on leather. Our bespoke services take personalization even further: initials, monograms, logos, custom hues, and even custom fits—crafted exactly to an individual’s need. We also pioneered an F2C (Factory to Customer) model—removing middlemen, ensuring better prices for customers, stronger margins for the brand, and long-term security for artisans. What was once possible only through large factory MOQs is now available even for a single custom order.

Bespoke Handpaint

Bespoke Color

Bespoke Name Initials

Bespoke Logo

Bespoke Zardosi

Bespoke Fit & Size

ENTERING THE WORLD OF E-COMMERCE

We began in 2015, taking our first step into the world of e-commerce. At the time, online retail in India was still in its early stages—an alternate, less capital-heavy way to enter the fashion industry. For us, it was the perfect chance to create demand that matched the supply strength we already had in-house. We saw it as an opportunity worth seizing, and soon became the first Indian brand to offer premium leather jackets on platforms like Myntra, Amazon, and Snapdeal. Alongside our other products, which were met with an equally encouraging response, the sales were steady and the initial results were promising.But as we grew, a realization set in. These platforms thrived on discount-driven models, and that was never our goal. We weren’t there to chase short-term sales—we were there to understand our customers: to study their preferences, to learn what resonated with them, and to lay the foundation for something lasting.That’s why, in October 2015, we launched our own website. This wasn’t just about creating another sales channel—it was about taking control. A space where we could directly engage with our customers, deliver consistent quality, offer bespoke services, and start building a brand rooted in legacy and loyalty.

With that step, we were no longer just listed on marketplaces—we were directly competing with the same e-commerce giants.

HOW DID WE BUILD TRUST ONLINE? (2015–2019)

The years between 2015 and 2019 became our true homework years. Every order mattered, every piece of feedback guided us, and every repeat purchase gave us direction. It was real-time learning at its best.
By 2019, that effort had paid off—our online store achieved something remarkable: a consistent 75% returning customer rate. It was clear proof of the trust we had earned, the quality we delivered, and the acceptance of Brune & Bareskin as a brand. More importantly, it gave us the confidence that we had found our product–market fit, and we were ready to take the next leap forward.

It was during this time that our USP—patina artistry and bespoke customization—began to shine. These services led us to some of our most memorable projects: designing special orders for the IPL, creating products for the World Cup, making shoes for Rohit Sharma, crafting footwear for Yuvraj Singh’s wedding, and even styling Bhajji’s wedding celebrations.Each of these milestones reinforced what set us apart and brought us closer to becoming a brand that people naturally associate with individuality and luxury.

THE LEAP INTO OFFLINE PRESENCE

By 2019, we knew it was time to take the next step offline. But expansion for us was never about rushing—it was about testing, learning, and perfecting. Our vision was clear: to open four different stores first, each with a distinct purpose, before scaling further. In 2019, we began with our flagship store in Jalandhar—a modest space designed to become a hub for our loyal community.
In 2021, we opened our Delhi store, a compact yet powerful showcase of our vision. The two-year gap wasn’t accidental—2020 brought with it the global pandemic, and instead of forcing growth, we chose to pause, observe, and refine our approach. In 2023, we unveiled our largest store in Ludhiana, setting a new benchmark for our retail presence.
With these four stores, we successfully tested three different store sizes and validated the franchise model. The results spoke for themselves: our offline journey achieved an 80% returning customer rate, proving that Brune & Bareskin’s presence was as strong in the physical world as it was online.

WHAT IS OUR ACCEPTANCE?

Our acceptance has only grown stronger—whether in sports, Bollywood, corporate circles, or even Hollywood. Customers return because they trust the blend of craftsmanship, personalization, and premium positioning that Brune & Bareskin delivers.